🔥 Success Story Claudie Pierlot: +36% transactions from Shopping Advantage+ campaigns on Meta
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All the best information on media campaigns for shopping platforms on the Dataïads blog

Performance Marketing
10 valuable tips for optimizing an e-commerce landing page quickly

A landing page is created to facilitate the conversion of potential customers. Its aim is to encourage the visitor to perform a specific, well-defined action. In e-commerce, the objective is purchase.

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Performance Marketing
E-commerce: Which product feed manager should you choose?

The e-commerce feed manager is clearly an indispensable tool for any e-commerce site wishing to develop or monetize its business.‍ There are various types of feed manager. How do you make the right choice?

Performance Marketing
Advantage+ Shopping campaigns on Facebook: how they work, their advantages and limitations

Taking advantage of advances in AI, Meta gains momentum by developing the Advantage+ Shopping Campaign on Facebook.‍ Social Ads regains momentum with the introduction of Meta's ASC campaign. ‍Outstanding performance, sometimes with a cost per acquisition cut in half, ASC appears to be a godsend. 

Performance Marketing
How can you speed up your e-commerce with Product Listing Ads?

What makes Product Listing Ads so special is their ability to convert clicks into sales, thanks to an engaging visual presentation of products. Find out how PLAs work and the best practices for using them correctly.

Performance Marketing
What is AB Testing?

AB testing is a method of experimentation used in digital marketing. It has become essential for optimizing the performance of an e-commerce site. In concrete terms, this method involves comparing two versions of a web page or campaign element to see which achieves the best results.

Advertising performance and user experience: towards a reconciliation?

This article looks at how to merge digital advertising and user experience enhancement to optimize campaigns and increase engagement, highlighting innovative strategies such as the Post Click Experience.

Performance Marketing
How can I optimize the conversion of Google Local Inventory Ads?

Google's Local Inventory Ads (LIA) format is transforming the way online searches can lead customers directly into the aisles of a physical store. Dive into best practices for optimizing your ads and discover how to measure their success to boost your in-store sales.

News
‍Dataïads wins two awards at the Cas d'OR du Search Marketing 2023!‍

Dataïads with iProspect, won the prestigious "Search Experience Award" at the Cas d'OR du Search Marketing and a bronze award in the "Product Link Campaigns" category, for our work on Groupe SEB's Post Click Experience.

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