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All the best information on media campaigns for shopping platforms on the Dataïads blog

Performance Marketing
5 Google Shopping solutions to boost your e-commerce performance

Discover 5 Google Shopping solutions to optimize your e-commerce campaigns: Clever Ads for automation, Minderest for competitor monitoring, FACIL'iti for accessibility, Optmyzr for bidding, and Dataiads for post-click experience. Tools to improve visibility, conversion and ROAS.

Performance Marketing
The 10 best e-commerce podcasts to listen to in 2024

E-commerce podcasts are the new superpowers for acquisition managers. ‍We've unearthed the 10 best e-commerce and acquisition podcasts. Plug in your headphones, it starts now!

Performance Marketing
CRO & e-commerce: 5 techniques to boost sales

Optimizing your conversion rate (CRO) is essential to turn your visitors into customers without increasing your advertising spend. In this article, discover 5 effective techniques for improving the user experience on your e-commerce site: loading speed, page personalization, A/B testing, social proof, and mobile optimization.

Performance Marketing
Instagram Shopping: a concept to include in your sales strategy in 2024

Discover how Instagram Shopping can boost your sales strategy in 2024! Learn how to create an online store, optimize your posts and use advertising tools to turn your followers into customers.

Performance Marketing
TikTok Shopping: how to sell your products on TikTok shop

TikTok has considerably strengthened its position in e-commerce with TikTok Shop.‍ The platform, which is very popular with young people, offers a unique opportunity for companies to reach an engaged audience.

Performance Marketing
How to put your product catalog on Google shopping

Putting your product catalog on Google Shopping can sometimes seem like an adventure. But if you apply the right practices, your products will meet with success on Google. We've put together the 10 essential steps to ensure you have the best product catalog online!

Performance Marketing
12 tips for optimizing conversions in Google Performance Max campaigns

Your Google Performance Max campaigns are running independently, but are they performing well? Here are 12 tips for optimizing your PMax campaigns.

Performance Marketing
The evolution of online search in the age of Artificial Intelligence

Google revolutionized this process with its PageRank algorithm, but faces new challenges today. Local search has become increasingly important for companies seeking to develop their customer base locally.

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