Claudie Pierlot, an iconic Parisian fashion brand, has taken up a major challenge by transforming its advertising campaigns on Meta into a real conversion lever.
Thanks to the Dataïads solution, the brand has improved the user experience on its product pages dedicated to Facebook and Instagram Ads, optimizing web performance with a +50% increase.
The result? A spectacular 36% increase in transactions and a 25% rise in ROAS .
By combining innovation and personalization, Claudie Pierlot has adapted its strategies to transform an inspirational channel into a transactional space. Product pages, faster and better adapted to the codes of social networks, have enabled a fluid shopping experience, marking a significant advance in the profitability of Shopping Advantage + advertising campaigns on Meta.
To discover the detailed UX changes, the improvements implemented and the impact on overall results, download the full case study and explore the secrets of this transformative success!
We wanted to make our social network acquisition channels more profitable. It was obvious for us to work with the Dataïads platform, which was able to implement a new solution. By offering an integrated shopping experience on Facebook and Instagram, we have validated the transformation of this channel into a transactional mode. The adaptability of the platform and the expertise of the teams helped us to move faster and make this project a success within the SMCP group.
Allison Picodot
Acquisition Manager - Claudie Pierlot
