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All the best information on media campaigns for shopping platforms on the Dataïads blog

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Feed Enrich : La solution complète pour des flux produits optimisés

On lance Feed Enrich, une solution innovante qui permet d'enrichir et optimiser vos flux produits. Avec des titres percutants, des descriptions précises et des visuels attractifs, maximisez la visibilité et les performances de vos campagnes Google Shopping. 🚀

Performance Marketing
Tendances e-commerce 2024 : Innovations clés et prévisions pour 2025

En 2024, le e-commerce a connu une forte évolution avec l'essor de l'IA, du m-commerce, du social commerce et de l'hyper-personnalisation. 2025 s'annonce prometteur.

Performance Marketing
6 tips to maximize your conversions - Insights from the Inside Vol.1 - Youssef Mejjati Alami, CRO expert

Optimize your advertising campaigns with advice from Youssef, media science. Discover how to apply Conversion Rate Optimization (CRO) methods to maximize conversions and deliver a seamless customer experience.

Performance Marketing
5 Google Shopping solutions to boost your e-commerce performance

Discover 5 Google Shopping solutions to optimize your e-commerce campaigns: Clever Ads for automation, Minderest for competitor monitoring, FACIL'iti for accessibility, Optmyzr for bidding, and Dataiads for post-click experience. Tools to improve visibility, conversion and ROAS.

Performance Marketing
The 10 best e-commerce podcasts to listen to in 2024

E-commerce podcasts are the new superpowers for acquisition managers. ‍We've unearthed the 10 best e-commerce and acquisition podcasts. Plug in your headphones, it starts now!

Performance Marketing
CRO & e-commerce: 5 techniques to boost sales

Optimizing your conversion rate (CRO) is essential to turn your visitors into customers without increasing your advertising spend. In this article, discover 5 effective techniques for improving the user experience on your e-commerce site: loading speed, page personalization, A/B testing, social proof, and mobile optimization.

Performance Marketing
Instagram Shopping: a concept to include in your sales strategy in 2024

Discover how Instagram Shopping can boost your sales strategy in 2024! Learn how to create an online store, optimize your posts and use advertising tools to turn your followers into customers.

Performance Marketing
TikTok Shopping: how to sell your products on TikTok shop

TikTok has considerably strengthened its position in e-commerce with TikTok Shop.‍ The platform, which is very popular with young people, offers a unique opportunity for companies to reach an engaged audience.

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