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E-commerce: Which product feed manager should you choose?

Managing product feed in e-commerce is no easy task. It requires a precise strategy.

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As a result, the e-commerce feed manager is clearly an indispensable tool for any e-commerce site wishing to develop or make its business more profitable.

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There are various types of feed manager that can help you achieve your objectives very quickly.Β 

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Integrating feeds and updating the catalog can sometimes be tricky.

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Choosing a quality manager is an essential solution to all these challenges.

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What are the different types of feed managers, and how do you choose the right one for your specific needs?

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We have listed five major players in this article.

What is a product feed?

The product feed is called Product Feed.Β 

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It enables the owner of a merchant site to transfer his product catalog to price comparison sites.Β 

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The advantage of the product feed is that it enables automatic transfer to comparators, as well as to retargeting networks, marketplaces and affiliate partners.

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It's a time-saving process that also prioritizes the choice of offers.Β 

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The product feed also makes it easier to optimize the selection of offers for distribution networks. In this way, the catalog retains its specific product features.

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What are the different product feed platforms?

There are several types of product feed platform, all equally effective.

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In particular, we have identified Lengow, Channable, Feed max, Shopping Feeds, and Smart Feeds.

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Each of these platforms delivers top-level performance in e-commerce feed management.

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Lengow

Lengow is a pioneer in French technology.Β 

He has represented an iconic e-commerce company since the third €10 million fundraising round in 2015.Β 

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The fund-raising was carried out with the support of three financial giants: Serena Capital, BPI and Alven Capital, Lengow's main investor.Β 

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The platform was set up in 2009, and has since embarked on a rapid process of international growth.

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The Lengow platform is present in 64 countries in Europe, Asia and Latin America.Β 

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Massive expansion in these parts of the world has led to an increase in service volume, but also in service quality.Β 

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Over 1,600 partner channels and 200 marketplaces have been integrated into the Lengow platform.Β 

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The primary objective is to forge strategic partnerships with players such as Salesforce Commerce and BigCommerce.Β 

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In terms of communication, the platform positions itself as a trendsetter in its field through the organization of certain events.

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Since 2021, Lengow has been acquired by Marlin Equity Partners to give it new impetus. The acquisition of netRivals in 2022 is tangible proof of this.

πŸ’ͺ Benefits

Lengow is designed to help e-tailers. It allows you to work on your product catalogs and general workfeed.

☝️ Limits

Lengow's only drawback is its price. It's not the most suitable for people on a minimum budget.

πŸ’Έ Rates

Lengow prices are available on quotation only.Β 

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They have three offerings: Marketplace, Price intelligence, Product Ads.Β 

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A transversal offer has been added to the list, called Professional Service.

🀩 Our opinion

Lengow is a top-level feed aggregator. Its services are of the highest quality, according to user reviews.

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πŸ‘‰ See also: 12 simple tips to improve your Google Shopping ranking

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Channable

The platform Channable was founded in Utrecht in 2014 and has enjoyed very interesting growth.

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It launched in the United States after storming the German, British and French markets.Β 

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It has offices in Germany, London and the United States. In addition to its own teams, the company also has a support team working shifts to support customers in North America.

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In 2022, the company raised 55 million euros in Series B funding from Partech and its investor Peak.Β 

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The aim was toaccelerate its international growth and R&D efforts.Β 

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Rob Van Nuenen is CEO of the company, which currently employs over 230 people.

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πŸ’ͺ Benefits

Channable has a large number of one-of-a-kind pieces that were quickly put online on various marketplaces.

☝️ Disadvantages

Several features are not yet available on the platform. But the team remains reactive behind the scenes to correct any blunders.

πŸ’Έ Rates

This platform offers a standard package and a professional package.Β 

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The cheapest rate starts at 29 euros/month and the highest is 5600 euros/month.Β 

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We can also provide you with a customized quotation based on your specific requirements, taking into account the channels and number of products.

🀩 Our opinion

This platform is the subject of many positive reviews on the Internet. Reviews are very positive on Trustpilot, Capterra and G2.

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πŸ‘‰ See also: Advantage+ Shopping campaigns on Facebook: how they work, benefits and limitations

Shoppingfeed

Formerly Shopping Flux, Shoppingfeed is an e-commerce manager created in Cachan, France in 2011.

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The platform then entered the US market in 2017, setting up its New York office.Β 

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At the same time, it launched its V3. Shoppingfeed also recently opened offices in Alicante, Spain.Β 

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The company's goal is to rapidly grow its catalog, thanks to a roadmap that can be consulted on Trello.

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In 2022, the company launched Preview, a new type of feed catalog design.Β 

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This new design is useful for statistical reports, new integrations such as Zalando ZFS, Yoox, Backmarket, Refurbed, Tradeinn, Minto etc., and more.

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Shoppingfeed has strengthened its partnership with Stores&Supply. The latter specializes in fashion and lifestyle.Β 

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The vision of this partnership is to make life even easier for retailers by adopting a multi-channel style.

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πŸ’ͺ Benefits

Shoppingfeed makes it easy tosend product feeds to marketplaces.Β 

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It also enables specific elements to be sent to different marketplaces.

☝️ Disadvantages

Setting up Shoppingfeed's parameters can take quite some time.

πŸ’Έ Rates

Shoppingfeed costs from 399 euros for an unlimited number of channels and an unlimited number of countries (40 countries). To go beyond these performances, you need to request a customized package.

🀩 Our opinion

Several Capterra and G2 reviews demonstrate the platform's effectiveness. We recommend it for people with specific needs.

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πŸ‘‰ See also: Advantage+ Shopping campaigns on Facebook: how they work, benefits and limitations

Feed max

Feedmax is the fruit of years of research by experts in artificial intelligence.

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This platform is the ideal solution for your Google shopping campaigns.

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Today, Feedmax represents a unique PMax campaign and performance optimization solution on the global market.Β 

Two elements enable him to achieve these feats:

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- Continuous enrichment of the customer's feed

- Automatic product allocation thanks to a predictive model

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These elements make its operation so efficient that there is no other possibility than positive results.

πŸ’ͺ Benefits

Feedmax delivers unique performance with perfect product distribution.Β 

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The feed is also continuously enriched. The low cost of the platform makes it accessible to all.

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☝️ Disadvantages

Feedmax is much more specialized in feed optimization and product distribution. Other tasks are more or less complicated with it.

πŸ’Έ Rates

To get an idea of Feedmax's rates, you need to request a quote. Rates are not set in advance.

🀩 Our opinion

Several reviews give a more than positive impression of the online platform.Β 

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What's more, the number of customers means that services are of the highest quality.

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πŸ‘‰ Discover also: How to accelerate your e-commerce with Product Listing Ads?

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SmartFeeds, from the Arcane agency

SmartFeeds is a platform for taking back control of campaigns.

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It also helps unlock the full potential of algorithms by sending them signals.Β 

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These enable them to generate the best ROI for every euro cent invested.

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It is now possible tointegrate and cross-reference ad-centric, site-centric, margin, inventory and competitiveperformance data.Β 

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This can even be done automatically, while identifying and labelling products with the greatest potential.

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πŸ’ͺ Benefits

SmartFeeds offers highly reliable product feed management and activation.Β 

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Simple yet optimal performance for customer base management and activation.

☝️ Disadvantages

SmartFeeds doesn' t yet have a great reputation in the world of product feed managers.Β 

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Other well-known feed aggregators have a head start in terms of appeal.

πŸ’Έ Rates

SmartFeeds offers vary according to the type of service. To get an idea of the price per service, please request a quote.

🀩 Our opinion

We recommend this feed management platform, as it has many positive reviews. Reviews on the Internet are also very encouraging.

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*****

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Choosing the right product feed manager is crucial to the success of your e-commerce site.

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As e-commerce continues to grow, the need for efficient, accurate and scalable product feed management solutions becomes ever more important.

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In this article, we take a look at five leading suppliers, each offering unique features and capabilities to meet different business needs.

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When selecting a product feed manager, don't forget to consider its ease of integration with your tools, its customization options, its scalability and the intuitiveness of the interface, depending on the people who will be using it.

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By evaluating the advantages, limitations and prices of the different platforms, you can make an informed decision that will optimize your product feed management and maximize your online sales performance.Β 

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Make the choice that best suits your specific needs and prepare your business to excel in the competitive e-commerce landscape.

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Written by
Alexandre Oudart

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