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Case study

Olympique de Marseille ‍increases revenue per user from Shopping traffic by 10% thanks to better highlighting of bestsellers

+10 %
ROAS
-18 %
Bounce rate
+4 %
Conversion rates

Find out in this case study how Olympique de Marseille, one of the most popular soccer clubs in France and internationally, increased its merchandising sales thanks to an effective Post Click Experience strategy on Google Shopping.

By creating mobile-first Smart Landing Pages with Dataïads and improving the user experience, OM has succeeded in capitalizing on its image and maximizing the performance of its best-sellers: official shirts and outfits.

Download the full case study to find out more about this inspiring success story.

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