Dataïads raises €5M from Spring Invest and several private investors

With this new financing, Dataïads aims to accelerate the development of its technology and its international expansion‍

Paris, October 2, 2023 - Only 18 months after its launch, Dataïads, a SaaS player specializing in AI-driven customer experience generation for ecommerce, has announced a €5 million round of financing from investment funds and private investors (FrenchFounders, Famille C participations, Motier Ventures...). With this financing, the start-up has a dual objective: to strengthen its proprietary Post-click Experience technology and accelerate its international development.

This €5m round of financing was led by Spring Invest, an investment fund entirely dedicated to the future of commerce, and saw the enthusiastic participation of several investors, including FrenchFounders, Motier Ventures, Famille C participations, as well as the ongoing support of existing investors. A specialist in the Post-click Experience, Dataïads has been developing its new technology dedicated to digital media (Google, Meta...) for 18 months, enabling it to increase ROAS (Return On Ad Spend) by around 15%. 

The start-up's national and international development

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Still growing since the launch of marketing in March 2022 with over 40 active customers, the Dataïads team continues to grow with the recent appointment of Damien Bourgeois as Partnerships Director. With 20 years' experience in advertising and digital marketing, including almost 10 years with the Publicis group, Damien Bourgeois' main mission is to structure the partnerships department to strengthen the resale of the solution by media agencies and the management of post-click programs operated by the latter.

With this new funding, the company aims to continue its expansion in France, in particular by recruiting some twenty tech, sales and media scientists over the next few months. The startup aims to strengthen the presence of its technology in key European markets, notably in Great Britain, Italy, Germany and the Nordic countries.  

Raphaël Grandemange, CEO and co-founder of Dataïads, commented: "We are extremely grateful to our investors for their continued support and confidence in our vision. This fundraising is an important milestone for Dataïads, and we look forward to continuing to work hard to offer our customers world-class technology to optimize their media budgets in the age of advertising automation."

Xavier Faure, partner at Spring Invest, adds: "Dataïads combines an extremely competent and experienced team in digital marketing, a buoyant market context with an immediate need on the part of e-commerce operators, and a highly effective product enabling them to improve the performance of their ads and control their budgets. We are delighted to be associated with this exceptional team and to contribute to its ambitious development project."

Dataïads is determined to remain at the forefront of the customer experience industry, offering innovative and effective solutions to its customers. This round of financing marks a major turning point in the company's growth trajectory and reinforces its position as an industry leader.

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