In a neck-and-neck final, the jury, made up of top decision-makers from the e-commerce world, praised the relevance of Dataïads' solution, which meets the needs of e-tailers in terms of improving customer engagement and conversion.
"We are delighted with this second-place finish, which rewards our work and our ambition to put e-retailers back in control of digital advertising effectiveness," said Raphaël Grandemange, co-founder and CEO of Dataiads.
"We're convinced that our technology has the potential to transform the e-commerce sector!" added Yann Tran, Growth Manager at Dataïads.
The digital advertising landscape is evolving at breakneck speed, with technological advances such as artificial intelligence and the disappearance of third-party cookies. Yet website personalization has often remained unchanged over the years, limiting conversion rates to relatively low levels (1-2%).
At Dataïads, we're working to change this by harnessing these technological disruptions. Our e-commerce optimization solution uses generative AI and product feeds to create hyper-personalized shopping experiences, tailored to different contexts and acquisition channels (Google, Facebook, Instagram, TikTok, display). We are convinced that our technology will enable e-tailers to maximize their advertising effectiveness and boost their online growth.
We are driven by the vision of giving French e-tailers the means to regain control over their advertising investments and gain in competitiveness. In a landscape where acquisition costs are constantly rising, it's crucial to provide innovative solutions to keep e-commerce sites competitive. At Dataïads, we are committed to offering advanced technology, developed in France, that will enable e-tailers to remain competitive and prosper in this constantly evolving environment.
Dataïadsis proud to be recognized as one of France's most innovative e-commerce start-ups, selected by Fevad and KPMG for the 7th edition of their directory, which lists the 100 most promising start-ups in the sector.
RDV now on the FEVAD website to download the directory of the most innovative e-commerce start-ups.
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