With competition on the rise in most e-commerce sectors, a successful acquisition strategy during Black Friday is essential to boost sales and stand out from the competition.

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How to make a success of Black Friday?

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Maximize every click to achieve exceptional performance for your acquisition campaigns, and capture consumers' attention at this special time of year.

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That's the recipe for success.

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To turn this highlight into a success for your brand, we've gathered all our expert advice in this free eBook: Black Friday - How to optimize your e-commerce acquisition marketing campaigns

What you'll discover in the Black Friday e-book - How to optimize your e-commerce acquisition marketing campaigns

• Prepare your Black Friday strategy for this marketing campaign: Define your objectives, allocate your budget to high-performance channels and structure your campaigns for smooth execution. Discover best practices for segmenting and targeting your audiences on Google, Facebook and Instagram, based on your ROI objectives.
• Prepare your website for acquisition campaigns: Create engaging landing pages and optimize your product flows via Google Merchant Center. Powerful descriptions, attractive visuals and dedicated landing pages will turn visitors into customers and maximize conversions.
• Have an effective promotional calendar: Pace your promotions and communicate at the right time to keep your audience engaged. Plan exclusive offers and flash sales to capture customers' attention and encourage them to act quickly.
• Track your campaign in real time to adjust your actions: Monitor your KPIs and adjust your campaigns in real time. Use data to optimize bids, redirect budget to the best-performing products and adapt your strategy according to results.
• Build customer loyalty after Black Friday: Extend the success of your campaign by strengthening the relationship with your customers. Set up follow-up actions and personalized offers to keep shoppers coming back and increase the long-term value of each customer.

Why it's important to prepare your e-commerce site for Black Friday

In sectors where every point of ROI can make a difference, your Black Friday advertising strategy deserves special attention!

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Whether you're juggling complex product catalogs or leading a crack marketing team, this guide is your ally.

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This eBook is designed for businesses like yours, where every advertising decision counts and needs to be fine-tuned. We talk about concrete actions and measured strategies to maximize every investment.

Our best Black Friday tips to put into action

• Finely segment your audiences: target high-potential groups for optimized conversion and maximize the impact of your ads.
• Automate your auctions intelligently: Use advanced automation to manage your auctions, optimize costs and avoid unnecessary expenditure, while achieving optimum ROI.
• Continuous analysis and adjustment: Control your data analysis to react quickly, adjust your campaigns and maintain your competitiveness throughout the period.

How to get the Black Friday ebook?

To download this free ebook, simply fill in the form below, and we'll send it to you by e-mail. Good advice is yours!

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