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Case study

Rowenta (Groupe SEB) ‚Äćincreases revenue per user from Google Shopping traffic by 67% with Post Click Experience technology

+42 %
Conversion rates
+67 %
Revenue per user
-34 %
Bounce rate

Find out how Rowenta, a brand of the SEB Group, succeeded in optimizing its acquisition campaigns on Google Shopping thanks to Data√Įads technology and the support of the Iprospect agency.

By creating mobile-first Smart Landing Pages, equipped with a product recommendation algorithm and a product presentation video, Rowenta has succeeded in personalizing the user experience to boost performance.

By testing variations in combinations of key factors on a daily basis, Rowenta achieved significant improvements in its Google Shopping KPIs, including a 42% increase in conversion rate and a 67% increase in revenue per user.

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"Depending on where the user comes from, the Data√Įads solution will propose the most effective page in terms of UX.
First deployed as a POC, it quickly confirmed its effectiveness. Our initial tests have been conclusive(...). We're also thinking about opening up this dynamic landing page creation solution to the social part via Meta
J√©r√īme Beni√®re - Media and Digital Manager France - Groupe SEB

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