Find out how Rowenta, a brand of the SEB Group, succeeded in optimizing its acquisition campaigns on Google Shopping thanks to Dataïads technology and the support of the Iprospect agency.
By creating mobile-first Smart Landing Pages, equipped with a product recommendation algorithm and a product presentation video, Rowenta has succeeded in personalizing the user experience to boost performance.
By testing variations in combinations of key factors on a daily basis, Rowenta achieved significant improvements in its Google Shopping KPIs, including a 42% increase in conversion rate and a 67% increase in revenue per user.
Download the full case study to learn more about this successful acquisition strategy.
"Depending on where the user comes from, the Dataïads solution will propose the most effective page in terms of UX.
First deployed as a POC, it quickly confirmed its effectiveness. Our initial tests have been conclusive(...). We're also thinking about opening up this dynamic landing page creation solution to the social part via Meta
Jérôme Benière - Media and Digital Manager France - Groupe SEB
