Maje, the SMCP group's iconic Parisian brand, took up a key challenge: optimize its Google Shopping campaigns to turn every click into a conversion.
Thanks to the Dataiads solution, the brand has redefined the user experience on its dedicated product pages, drawing on advanced personalization technologies and a data-driven approach.
The result: a spectacular ROAS increase of +30.3% and a +18.5% rise in the conversion rate. Average basket up by +9.9% and basket additions up by +19.6%.
This performance reflects our strategic mastery of the post-click experience, combining speed, relevance and fluidity on mobile, the channel of choice for consumers.
By redesigning its product pages with personalization engines and advanced UX rules, Maje has aligned innovation and strategy to offer a premium shopping experience.
Targeted product recommendations and optimized merchandising turned a simple click into an engaging and profitable customer journey.
To discover the UX optimizations implemented, the personalization strategies deployed and their impact on overall performance, download the full case study and dive into the details of this inspiring success story!
