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Case study

L'Occitane en Provence accelerates customer acquisition on Google Shopping with a personalized Post Click Experience

+12 %
ROAS
-19 %
Bounce rate
+6 %
Conversion rates

Find out how L'Occitane, one of the world's leading natural cosmetics companies, has reinforced its conquest of the highly competitive US beauty market with a Post Click Experience (PCE) strategy on Google Shopping.

By focusing on improving the user experience with fast Smart Landing Pages, and offering targeted product recommendations, the company has succeeded in increasing its revenue per visit and improving user engagement.

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It was Dataïads' advanced, well-constructed technology that prompted us to choose the solution rather than invest in an in-house deployment. The US team wished to perpetuate the relationship with Dataïads and move on to new categories. These initial conclusive tests have also aroused interest in the solution in other territories, such as France, the UK and Germany.
Julien Boucher - Head of Digital Groupe L'Occitane

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