Kiabi uses Dataïads to boost its Google Shopping conversion rate in the competitive world of fashion

Discover how Kiabi significantly increased its conversion rate on Google Shopping thanks to Dataïads.

Kiabi, leader in budget fashion, faced increased competition and economic challenges. With 86% of its Google Shopping traffic coming from mobile, but a low conversion rate, Kiabi collaborated with Dataïads to optimize its mobile UX and landing pages. The result: a 35% increase in conversion rate and a 21% rise in ROAS.

These remarkable results led Kiabi to deploy Dataïads on 100% of its Google Shopping traffic.

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With Dataïads, we've far exceeded our initial goal of increasing conversion rates. Easy to deploy, the solution provides additional leverage to all the pre-click optimizations we've put in place. The team is hyper proactive and never stops sending relevant recommendations.‍

Camille Janin.
‍TrafficManager France Kiabi