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Rowenta (SEB Group)
Increases revenue per user from Google Shopping traffic by 67% with Post Click Experience technology

🇫🇷1 country deployed
conversion rate
revenue per
-34%rate of
Discover how Rowenta, a brand of the SEB group, managed to optimize its acquisition campaigns on Google Shopping thanks to Dataïads technology and the support of Iprospect agency.

By creating mobile-first Smart Landing Pages, equipped with a product recommendation algorithm and a product presentation video, Rowenta was able to personalize the user experience to increase its performance. By testing variations of key driver combinations on a daily basis, Rowenta was able to significantly improve its Google Shopping KPIs, including a 42% increase in conversion rate and a 67% increase in revenue per user.

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"Depending on the origin of the user, the Dataïads solution will propose the most effective page in terms of UX.
First deployed as a POC, it quickly confirmed its quickly confirmed its effectiveness. Our first tests are conclusive (...). We are also thinking about opening this dynamic landing page creation solution on the social part via Meta
Jérôme Benière - Media and Digital Manager France - Groupe SEB

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