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L'Occitane en Provence
accelerates customer acquisition on Google Shopping with a personalized Post Click Experience

🇺🇸1 country
deployed
+6%
rate of
conversion
+12%
revenue per
user
-19%rate of
rebound
Learn how L'Occitane, one of the world's leading natural cosmetics companies, strengthened its conquest of the highly competitive US beauty market with a Post Click Experience (PCE) strategy on Google Shopping.

By focusing on improving the user experience with fast Smart Landing Pages, offering targeted product recommendations, the company was able to increase its revenue per visit and improve user engagement.
Download the full case to discover the concrete results and strategies implemented.
This is the technology and well-built technology technology that led us to choose the solution rather than investing in an in-house deployment. The US team wanted to to continue the relationship with Dataïads andand move on to new categories. These conclusive first tests have also sparked interest in the for the solution from other territoriessuch as Franceand the United Kingdom and Germany.
Julien Boucher - Head of Digital Groupe L'Occitane

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