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Case study

Kiabi uses Dataïads to boost its Google Shopping conversion rate in the competitive world of fashion

Conversion rates
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Discover how Kiabi significantly increased its conversion rate on Google Shopping thanks to Dataïads.

Kiabi, leader in budget fashion, faced increased competition and economic challenges. With 86% of its Google Shopping traffic coming from mobile, but a low conversion rate, Kiabi collaborated with Dataïads to optimize its mobile UX and landing pages. The result: a 35% increase in conversion rate and a 21% rise in ROAS.

These remarkable results led Kiabi to deploy Dataïads on 100% of its Google Shopping traffic.

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With Dataïads, we've far exceeded our initial goal of increasing conversion rates. Easy to deploy, the solution provides additional leverage to all the pre-click optimizations we've put in place. The team is hyper proactive and never stops sending relevant recommendations.
Camille Janin.
Manager France Kiabi

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